“If we had one superpower it would be to magically appear whenever a problem or new opportunity was under discussion. Our mission would be to prevent anybody from commencing a major program to solve the problem of pursue the opportunity until they do the following:
- Define the measurable business outcome to be achieved
- Build the smallest possible prototype capable of demonstrating measurable progress towards that outcome
- Demonstrate that the proposed solution actually provides value to the audience it is designed for”
Buy the book – it’s well worth it!